Ullr

Ullr, pronounced “ULL-er” Is the name of an ancient Norse God whose origins are obscured in the fog of history. In Norse mythology He's known as a skilled hunter, and warrior. Often described as traveling on skis, Ullr’s depictions as a god of winter sports and hunting has led to his current-day veneration by winter sports enthusiasts, particularly skiers, who invoke him for good snow conditions.

House Ullr clothing is uniquely inspired by the world around us. From the modern beauty of a subatomic particle collision, to the ancient wonder of the Aurora Borealis, or the frightening beauty of a volcano, we feel that undeniable wonder and connection to nature's beauty even in its destructiveness.

The old saying "We dress the part we play in life" is as true as ever, and finding the gear that fits our part is crucial to our performance. We don't know a lot about Ullr, but we can be sure he would enthusiastically agree: "Good Hunting, Ride Well".